NMIMS Sales Management Solved Assignments June 2024

Description

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Sales Management
Internal Assignment Applicable for April 2024 Examination
Assignment Marks: 30
Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
 Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
 Students should follow the following parameter for answering the assignment questions.
Q1. If you are appointed as a sales trainer for a consumer products strategic business unit of a large multinational company with 100 salespeople, how would you decide their specific training needs? (10 Marks)
Q2. Prepare a Sales Plan for a brand of soap brand focusing in rural market. (10 Marks)
Q3. Read the case & answer the questions based on the case: Anil has been working as a salesman with Sony Electronics for two years. The sales manager is impressed with his excellent performance in both the years. To motivate Anil, the sales manager has to choose from one of the following three options: (a) Give an ‘all expenses paid’ international holiday package for Anil and his family, (b) Include Anil in a special task force for new strategic initiatives, (c) Present him the “Star Performer of the Year” award in the annual sales conference. Questions: Q3 a) Suggest how Anil’s sales manager should take a decision. Justify (5 Marks)
Q3 b) What motivation techniques should be followed by Sony Electronics? (5 Marks)
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