NMIMS Marketing Strategy Solved Assignments June 2024

Description

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Market Strategy
Internal Assignment Applicable for April 2024 Examination
Assignment Marks: 30
Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
 Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
 Students should follow the following parameter for answering the assignment questions.
1. Take any corporate of your choice and explain various levels of strategy for that organization. (10 Marks)

2. Assume you are planning to start your own start-up and you have decided to start the same with a clear Vision, Mission, Goals, and objectives. Create and elaborate on the same. (You can decide any business of your choice) (10 Marks)
3.
a) Explain the concept of need, want, and demand for the footwear category.
(5 Marks)
b) Explain the 7P’s of Marketing for any restaurant of your choice. (5 Marks)