NMIMS International Marketing Solved Assignments June 2024

Description

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Marketing
Internal Assignment Applicable for April 2024 Examination
Assignment Marks: 30

Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

Q1. “Think globally, act locally” has been often used in various contexts. Comment on the
same and give your opinion in which areas this term can be applied? (10 Marks)

Q2. Countries like US have at times stated “America First” as their policy. Do you
consider that our country should adopt “India First” policy? In this context explain how
countries can create barriers to promote their own products. (10 Marks)

Q3. Read the following case study carefully and then answer the questions that follow:
India has been the home of Ayurveda. Ayurveda drugs have been a key player for
medicines in India. Your company manufactures various Ayurvedic drugs, and its
Ayurveda formulations have done well to recoup Covid 19 patients in India. In order to
change the things in its favor to cash-in on the “Covid 19” the company wants to adopt a
new strategy and market its products globally.

a) Explain your strategy to launch Ayurvedic products to global market after the
pandemic? (5 Marks)

b) Suggest any two Market Entry Strategies for the company to enter global markets?
(5 Marks)

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