NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for April 2024 Examination

Assignment Marks: 30

Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

1.Mr. Shyam have been appointed as a Business economics faculty in a reputed B School.
Students are inquisitive to know how this subject would help them in decision making to
any organization. Help Mr Shayam to highlight and elaborate on student’s query.
(10 Marks)

2.Complete the hypothetical table below and explain in brief the law of variable proportions. (10 Marks)
Quantity Total
Product
Average
Product
Marginal
product
1 10
2 30
3 48
4 56
5 56
6 52

3.a. Large-scale production is considered economical in the sense of per unit cost. Explain
the statement by describing different types of economies of scale. Give examples to
substantiate your answer (5 Marks)
3.b. Highlight the difference between shift and the movement in the demand curve
(5 Marks).

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information Systems for Managers
Internal Assignment Applicable for April 2024 Examination

Assignment Marks: 30

Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

1. You have been appointed as IT Head of a soon to be opened bank in India by the name
   of “People’s bank” which will have branches all over India. People’s bank is a private
   sector bank. Highlight atleast 5 security threats that a bank may face in today’s times and
   suggest 5 innovative IT security mechanisms to ensure that such threats do not harm your
   bank & that your systems remain as secure as ever. (10 Marks)
2. It is often stated that “E-governance helps in building trust between governments and
   citizens”. Do you agree with this statement? If yes, provide one detailed example of any
   EGovernance project undertaken by any municipality in any part of India. Provide
   features of the project & benefits. If No, then justify with appropriate reasons (minimum
   10 reasons) as to why eGovernance does not facilitate trust. (10 Marks)
3. The city of Srinagar is the largest city and the summer capital of the Union territory of
   Jammu and Kashmir in India. You have been invited as an external IT consultant by
   Government of India with a mandate to convert Srinagar into a “Smart City”
   a. Which “Smart” city in the world will you choose as a benchmark to emulate some of the
   best practices of that city into Srinagar? Provide atleast 3 reasons with brief descriptions
   behind your choice of choosing that particular city as a benchmark?
   (5 Marks)
   b. Suggest & describe atleast 2 innovative technology enabled services that you will
   introduce into Srinagar so that it can be called as a “Smart city”? (5 Marks)

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory and Practice
Internal Assignment Applicable for April 2024 Examination

Assignment Marks: 30

Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

1. Amar Bajaj Ltd, a company dealing with PVC pipes has traditionally been a centralized
   company from generations run by the founders. Now as the 3rd Generation steps in to
   take over the reins, they feel its high time, they go decentralized as the firm has grown
   leaps and bounds and become a mid-sized company today from the small scale it started
   with. They have hired you as a consultant for the same. Can you guide them about the
   same by making them aware of the pros and cons of both and helping them take a
   decision? (10 Marks)
2. Pri Rock, a company dealing in gems and precious stones polishing earlier only had a
   base in Surat. It has now expanded its wings to Mumbai too and want to also get into
   other avenues of Jewelry. They have hired you as a consultant to help them design their
   organizational structure as earlier they used to follow the traditional line structure. They
   would want to use the 6-box model in order to determine what structure will suit them
   the best. Can you guide them on the same? (10 Marks)
3. Simon Quartz, is an age-old company dealing in mechanical wrist watches and wall
   clocks. They feel that over the years their employees have lost their motivation and their
   performance standards is dipping.
   a. They have hired you as a consultant. Can you guide them about how can they use Mc
   Cleland’s Theory of Needs to motivate their employees? (5 Marks)
   b. Also, can you use ERG Theory, to help guide them to motivate their employees?
   (5 Marks).

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for April 2024 Examination
Assignment Marks: 30

Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

1. The concept of reserving an Ola Scooter by paying ₹499 means that customer will be first
   in line to purchase it when the company announces its deliveries. The company also gives
   an option to cancel and get a refund anytime. Based on the statement, plan an appropriate
   Segmentation, Targeting for Ola Scooter considering the profile of the Indian consumer.
   (10 Marks)
2. After PUBG Mobile reentered the Indian market in the form of Battlegrounds Mobile
   India, ByteDance may be attempting something similar with TikTok. ByteDance has
   applied for a new trademark having ‘TickTock’ as the wordmark with the Ministry of
   Commerce & Industry. Suggest a suitable promotion mix for ‘TickTock’
   (10 Marks)
3. Read the case & answer the questions based on the case:
   Britannia Marie Gold is facing severe competition in the markets where they were
   leaders. Due to entry of new players, the company has witnessed a decline in sales. The
   Marketing head has called for meeting along with the Brand Management team to discuss
   the way out to face the increasing competition.
   a. What Line extension strategies would you suggest to counter the competition? Justify
   your answer. (5 Marks)
   b. Suggest an appropriate promotion mix for Britannia Marie Gold. (5 Marks).

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for April 2024 Examination

Assignment Marks: 30
Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
 Students should follow the following parameter for answering the assignment questions

1. During lockdown when human face to face interactions were reduced and social
   distancing was a priority lot have people have watched videos on Youtube and
   learnt/tried a lot of D.I.Y. things and processes like make-up tutorials, food recipes,
   home care etc, the core foundation of watching others and doing was given as a part of
   which theory, by whom and in which year. Also state the 3 core concepts of this theory.
   (10 Marks)
2. Your team members need some change in behaviour, you discussed this with your
   friend John. John recommends Law of Effects he felt it works on humans very strongly.
   John couldn’t remember the theory. Could you predict which theory is John referring
   to, who proposed this theory. Which four methods can be used in this theory for
   controlling behaviour of employees? (10 Marks)
3. Spread across 100 countries and its headquartered in India, Mahindra employs over
   2,40,000 people. Tech Mahindra is one of only three Indian companies to be included in
   the Bloomberg 2020 Gender-Equality Index. They are constantly creating a transparent
   policy, valuing individual differences. For Tech Mahindra, diversity of every kind is of
   importance. Be it diversity of one’s nationality or someone’s age, be it about gender,
   also about thoughts, or their abilities. In fact their constant endeavor is building a
   workplace that is ‘intentionally’ varied and diversified in every way possible.”
   a. What are the lessons to be learnt from Tech Mahindra Gender-Equality Index?
   (5 Marks)
   b. What practices would you recommend other Indian corporate houses to enable change
   of diversity and sustain it. (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Financial Accounting & Analysis

Internal Assignment Applicable for April 2024 Examination

 1. Analyse the following transactions for Surprise Ltd. using the concept of Accounting Equation comprising of Assets, Liabilities and Equity

1.Commenced business with cash of ₹ 5,00,000.

2. Purchased equipment for cash ₹ 2,00,000. 

3. Purchased furniture worth ₹50,000 on credit from IndiMart. 

4. Purchased raw materials for ₹25,000 against cash from XYZ Suppliers.

5. Deposited cash of ₹ 1,25,000 in the current account.

6. Sold goods for ₹75,000 and received a cheque against the same.

(10 Marks)

2. Cash flow statement complements the income statement and the balance sheet summarizing all cash inflows and outflow transactions in the company within the given financial year. However, there are two different methods of preparing the cash flow statement – direct and indirect.

Enlist the differences between Direct and Indirect method of cash flow statement.

(10 Marks)

3. Following information is available for Companies Ace Ltd. and Pace Ltd.: (₹ in lacs) Particulars	Ace Ltd.	Pace Ltd.
Long term Debt	625	700
Equity	2100	2850
Current assets	450	550
Current liabilities	300	375
Net Profit	115	178
Revenue (net)	355	452

a. Compute Debt-equity ratio, current ratio for both companies.

b. If face value of equity shares of both companies ₹10 each, calculate the Earnings per share ratio for both companies, advising which company is recommended for investment.

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